claims
A first preview of the ARIANE interface. Prototype visuals — final UI coming soon.
Backed by law. Proven by science. Powered by AI.
ARIANE helps creators and communication teams check the clarity, accuracy and credibility of sustainability messages before publishing — fast, clearly and with confidence.
The Problem
Greenwashing is widespread. Trust is not.
Across Europe, more than 53 percent of environmental claims are misleading — vague, unverified or unclear. Consumers no longer trust sustainability communication. Regulators are strengthening oversight. Creative teams feel increasing pressure to communicate responsibly. Sustainability language is complex, scientific and often misunderstood. Approval processes are slow. Legal teams are not part of everyday creative workflows. The consequence is confusing messaging, compliance risk and declining trust
ARIANE exists to change that.
What ARIANE Does
AI App
- Real-time detection of greenwashing patterns in any sustainability message.
- Explainable AI with transparent reasoning.
- Multilingual workflow suitable for everyday creative practice.
Green Claims Guideline
- A practical, EU-aligned framework translating legislation and scientific standards into clear principles for creators.
- The full version will be developed under the ARIANE LIFE programme.
Education and Awareness
- Training, examples and resources to reduce greenwashing at scale and improve communication clarity.
Product Preview
A first look at the ARIANE app
Prototype visuals illustrate how ARIANE:
Prototype visuals. Final UI may evolve.
Partners and Supporters
ARIANE is developed by a European consortium and supported by public authorities, industry federations, NGOs and innovation networks.
Who It’s For
B2B
B2E
B2G
Ready to create trustworthy green claims?
Get early access, download our One-Pager or just leave us your email, and we will stay in touch.