Who is ARIANE AI for?
B2B
Agencies and Creatives
Creative professionals produce a significant share of environmental messaging across industries. They work with tight deadlines, varied client expectations and rising scrutiny of green communication.
ARIANE helps them:
- evaluate sustainability messages before publishing,
identify unclear or high-risk claims early, - improve the clarity and transparency of their wording,
- explain recommendations internally or to clients,
reduce friction in approval cycles, - and deliver communication with higher confidence and quality.
B2E
Enterprises and Brands
Large organisations communicate sustainability across many touchpoints: marketing, product descriptions, packaging, PR, internal communication, e-commerce and ESG reporting.
ARIANE supports enterprises by:
- providing consistent evaluation tools across departments,
- helping teams align with Directive (EU) 2024/825 expectations,
- improving accuracy of product and corporate environmental claims,
- facilitating collaboration between ESG, communication and legal teams,
- reducing reputational and compliance risk,
- and strengthening trust among consumers and stakeholders.
B2G
Public Sector, Regulators and Procurement Authorities
Public institutions regularly encounter environmental claims:
- in communication campaigns,
- in procurement processes,
in consumer protection oversight, - in accountability and reporting,
- and in public tenders.
ARIANE helps public sector organisations:
- evaluate claims with transparency and consistency,
- support evidence-based procurement decisions,
identify misleading or unclear communication, - align with EU expectations,
- and reduce greenwashing in public messaging.
Academia and Civil Society
Universities, NGOs, research institutions and advocacy groups work to improve public understanding of sustainability.
ARIANE provides tools to:
- analyze environmental messaging,
- study communication patterns,
- conduct research and education,
- identify misleading narratives,
- and collaborate on awareness initiatives.
