Solution
AI-powered detection of greenwashing and verification of green claimsBuilt for creators, agencies and organisations who need trustworthy sustainability communication before publishing.
Core Capabilities
Structured, transparent reasoning clarifies:
- why a claim may be misleading,
- which part needs evidence,
- how EU regulation treats similar wording,
- how to improve the claim.
- Reflects Directive (EU) 2024/825, which is entering national laws and prohibits vague, unverified or misleading environmental claims.
- Reflects principles of the expected Green Claims Directive, whose legislative process is paused but whose logic already shapes expectations.
Built on environmental communication principles and scientific frameworks including LCA and PEF methodologies.
Optimised for English, Slovak, Czech and Dutch.
Clear feedback without legal jargon, suitable for fast-paced creative workflows.
Insert your claim or upload content.
ARIANE analyzes wording, clarity and greenwashing patterns.
You receive structured guidance before publishing.
Product Preview
A first look at the ARIANE app
Prototype visuals illustrate how ARIANE:
Analyzes claims in real time
Highlights unclear or risky phrases
Explains the reasoning behind recommendations
Supports clearer and more transparent sustainability messaging
Prototype visuals. Final UI may evolve.
Green Claims Guideline
A practical, EU-aligned communication framework translating legislation and scientific standards into simple rules for creators, brands, NGOs and institutions.
To be published under the ARIANE LIFE programme.
Why We Built ARIANE
Created by communicators for communicators.
GreenTalk, a sustainability-focused communication agency, has seen how challenging it is to craft trustworthy green claims.
The rules are complex. The science is technical. Expectations are rising. Creators lack tools.
Instead of waiting for a solution, ARIANE was built as a tool shaped by real communication practice.
It translates law, science and AI into practical guidance that creators can actually use.
Development Timeline
August
2024
Concept and needs mapping
September–October
2024
Research sprints
November
2024
First UI prototypes
January
2025
AI experiments (TRL 3–4)
March
2025
Integrated prototype (TRL 5)
April
2025
Expert consultations
June
2025
ARIANE LIFE proposal submitted
August
2025
UX refinement and testing
Ready to create trustworthy green claims?
Get early access, download our One-Pager or just leave us your email, and we will stay in touch.