GreenTalk is a communication agency specialising in sustainability, transparency and responsible environmental messaging. Since 2017, GreenTalk has helped organisations communicate their environmental impact clearly and honestly. The agency works with companies across sectors, including waste management, renewable energy, circular economy, ESG, finance and real estate.
Through this work, GreenTalk has gained deep understanding of:
- the complexity of sustainability communication,
- the challenges faced by creators and communication teams,
- the rising expectations of audiences and regulators,
- and the reputational risks linked to misleading environmental claims.
Why GreenTalk Stepped Into Tech
Created by communicators — built for communicators.
GreenTalk never planned to develop an AI-driven tool. But the communication challenges associated with sustainability made it necessary.
GreenTalk repeatedly encountered the same structural problem: creators were expected to communicate environmental benefits with precision, but were rarely given tools or methodologies that translated scientific and legal expectations into everyday communication practice. Existing systems either lacked depth, were too legalistic, or did not address the nuances of greenwashing in creative work.The agency decided to build the tool it needed itself.
ARIANE is the result of this long-term experience. It turns knowledge, legislation and scientific reasoning into guidance that supports creators in real time.
ESG KLUB
GreenTalk manages ESG KLUB, a community of more than 120 companies working toward responsible and transparent sustainability practices. This network provides insights into real-world communication challenges and allows ARIANE to incorporate the needs of businesses of different sizes and sectors. ESG Klub members contribute to feedback loops, consultations and awareness activities.
GreenTalk’s Role in ARIANE
GreenTalk acts as coordinator of the entire ARIANE initiative. Its responsibilities include:
- project coordination,
- strategic development,
- communication and dissemination,
- methodological design for the Guideline,
- stakeholder engagement,
- alignment with regulatory frameworks,
- collaboration with consortium partners.
GreenTalk ensures that ARIANE is grounded in practical communication needs and promotes transparency across sectors.
Biography
GreenTalk leads project management, governance and coordination of the entire consortium. It develops communication and methodological frameworks and ensures that ARIANE is aligned with European consumer protection rules and expectations around greenwashing. GreenTalk’s long-term expertise in sustainability communication provides the conceptual backbone for the tool. As coordinator, the organisation manages partners, oversees strategic decisions and ensures that the project meets its communication, methodological and regulatory objectives.